Ad Dropper setup
This documentation shows how to setup our ad management plugin Ad Dropper.
1. Set up ad zones for where you want ads to appear
- Create the ad zones you need in the Ad Zones setting: Header, Footer, Sidebar, in-content, etc.
Multiple ads will randomly rotate through with each page reload.
2. Use the WordPress editor to create any type of ad
- In Ad Dropper click Add New
- Insert banner ads, text + images, video
- Ad code from third party ad networks: click the Text tab and insert code
3. Drop ads anywhere in your publication
A. Use Ad Dropper shortcodes in your content. The zone_id attribute lets you specify a specific zone to choose from. For example,
[ad_dropper zone_id="6"]
B. And use the Ad Dropper widget for sidebar, header, footer widget, etc:
4. Track impressions, viewability and clicks
Turn on Enable Reporting under Ad Dropper > Settings. Ad Dropper then counts impressions, viewable impressions and clicks for every ad, filters out bots, and shows the results under Ad Dropper > Reports, with date ranges, breakdowns by ad, zone and device, and CSV export for advertisers.
See Ad Dropper reports: impressions, viewability and clicks.
5. Hide all ads from paid subscribers in Leaky Paywall by level
6. Hide specific ads from active subscribers in Leaky Paywall by level
7. Insert Ads Into Content
On an ad zone, edit the "Insert Into Content" settings and customize to control where the ad appears, including custom post types and custom taxonomies.
8. How to Adjust Ad Display on a Per Post Basis
On a post, you can choose to show all ads, hide in content ads, or hide all ads. The default is show all ads.
9. Schedule ads to start and end
On an ad, use the Ad Schedule box to set a start and end date and time. The ad starts and stops showing on its own. You no longer need a separate plugin to expire ads.
10. Run campaigns for advertisers
Ads can also carry the advertiser's click and impression tracking codes (Google Campaign Manager 360 and others), show on desktop only or mobile only, and be duplicated for each size of a campaign. See Run an advertiser campaign in Ad Dropper.
11. Sites with page caching
If your site caches whole pages, turn on Load Ads After Page Load under Ad Dropper > Settings so ads rotate and follow their schedule for every visitor. See Use Ad Dropper with page caching.
Note: About bot traffic
Ad Dropper 2.0 and later does not count known bots, such as search engine crawlers, uptime monitors and link previews, in impressions or clicks. Some sophisticated bots imitate real browsers and can't be detected, so a small share of automated traffic may still appear in any ad report, including those from ad networks.