How to use personalization tags in Flowletter

Personalization tags are replaced with each subscriber's details when your email is sent. You can use them in the subject line, plain text and HTML of campaigns and autoresponders created in the Flowletter portal, and in your thank you and goodbye emails.

Personalization tags

[Name,fallback=] - the subscriber's name. Add a fallback for subscribers without a name, for example [Name,fallback=there].
[Name] - the subscriber's name with no fallback.
[Email] - the subscriber's email address.
[currentday] (eg. Friday), [currentdaynumber] (eg. 01 to 31), [currentmonth] (eg. May), [currentmonthnumber] (eg. 01 to 12) and [currentyear] (eg. 2026).

Example: "Hi [Name,fallback=there], here's your [currentmonth] update" becomes "Hi Sarah, here's your May update".

Custom field tags

Every custom field has its own tag, for example [Plan,fallback=free]. To find the tag, select "View all lists", select your list and then "Custom fields". See "How to add custom fields to a list in Flowletter".

Essential tags

[unsubscribe] or <unsubscribe>Unsubscribe here</unsubscribe> - an unsubscribe link. Every email should include one.
[webversion] or <webversion>View web version</webversion> - a link to view the email in a browser.
[reconsent] - a GDPR re-consent link.

The tags with angle brackets can only be used in HTML. You'll also find the full list of tags at the bottom of the "New campaign" page.

Tip: Always add a fallback to [Name] tags. Many subscribers sign up with an email address only.