Custom subscription card and nag prompts to inspire conversions

An overlooked Weapon

You have subscription cards. It’s a necessary part of the process – bring them in with your awesome content and then you have a page that tells them how to get more and how much it costs.

But, used correctly, this simple necessity can actually become part of your sales pitch.

We’ve collected 10+ different subscription prompt examples that each, in their own way, become part of the sales pitch, not just the process.

1. Dominion Post

The Dominion Post is a local news source for Morgantown, West Virginia. The Dominion Post subscription cards are a great example of a fairly standard layout.

They show off four options – including one that’s a little out of the ordinary: month-by-month, biannual, annual, or a dollar-a-day pass. (You’ll notice they’ve also highlighted their most popular recommendation)

2. Digiday

Digiday publishes content geared toward digital marketing agencies and innovators. It has a solid, traditional subscription page that lays out the different plans and options. More interestingly, it also has a subscription card pop-up on members-only content.

After letting the guest read the first few lines of the restricted content, the rest is blurred out and overlaid by a simple card with an image that shows off all the content available to members and an invitation to subscribe, learn more, or log-in.

3. The Economist

The Economist’s in-depth coverage of global news is legendary. They have a traditional subscription page but also a clever pop-up subscription card. Rather than overwhelming the reader with the full glut of the weekly magazine, they offer smaller digital packages to the reader once the free articles have run out.

4. Mark Manson

Mark Manson publishes long-form reflections and life advice. His subscription card matches his tone well. It has a long, conversational explanation of why visitors should subscribe and what they can get, which is very in keeping with his voice.

Then at the end is a very simple card with clear-cut options and instructions.

5. Top Draw

By contrast, the Top Draw subscription card is entirely minimal, a simple explanation of what members will get. Top Draw publishes information on planning bow-hunting expeditions in the Rockies. Like Mark Manson’s, the Top Draw subscription card reflects the audience it is intended to reach.